What Is Influencer Marketing?

Influencer marketing has been growing in popularity throughout the last few years. It is a type of social media marketing that involves endorsement of products or services by an influencer to their community. Influencer marketing is especially effective for creating brand awareness, improving brand reputation and growing brand community. All of which directly improve customer loyalty and retention, leading to an increase in revenues.

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Its effectiveness is surely undeniable too. With the kind of impact influencers have over consumers' choices it's only logical that 68% of marketers collaborate with influencers, and 88% have a budget specifically allocated for influencer marketing, with the majority of firms investing between $50K - $500K annually.

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Influencer marketing works because it leans on key cognitive biases such as social proof. Word of mouth has always been an incredibly effective marketing method, so much so that it has its own metric (Net Promoter Score). We trust the people we love whether it's our peers or celebrities and influencers we love. The fact that most influencers are also more reachable than celebrities makes them feel more familiar to their communities compared to celebrities. Influencers are skilled in creating content due to the nature of their work and they are trusted by their followers.

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Some Key Statistics on Influencer Marketing

⚫ The influencer market has grown from $1.7 billion in 2016 to $13.8 billion in 2021. This steady growth is estimated to reach $16.4 billion by the end of 2022.

⚫ According to a survey done by Matter Communications, 61% of consumers trusted influencer recommendations while the percentage was 38% when the recommendations came from a brand.

⚫ 82% of consumers have either purchased, considered purchasing or looked into a product after recommendations from an acquaintance or influencer.

⚫ According to Influencer Marketing Hub data, businesses are making $5.20 on average for every $1 spent on influencer marketing.

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Personalized Influencer Marketing At Scale With BHuman.ai

Here comes the magic part. Common influencer marketing as we know includes influencers promoting products or services on their platforms to their communities. You might be watching your favorite YouTuber and see that they have a sponsor with a product they seem to genuinely enjoy. You trust them so you decide to look into it if the product is of interest to you.

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But what if you had personally received a video from your favorite YouTuber? A video where they are addressing you by name and telling you that they are thankful you've been part of their community for so long. That they really enjoyed a product and they think you would enjoy it just as much. They even have a discount code for you, so that you may get the product for a cheaper price if you decide to give it a try. Now imagine your celebrity crush, the public figure that you have read every article of since day one, the fitness influencer you've looked up to from the day you first step foot in a gym. That would be amazing but is it even possible?

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Yes it is! Our platform allows you to create personalized videos at scale by spending the time and effort it takes to create just one. Meaning one influencer video can be personalized to hundreds and thousands! Our AI technology does the hard work for you allowing you to personalize your communication efforts even on massive scales so that you can provide all of your customers the care and attention they deserve.

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On top of influencer marketing videos you can also send personalized videos to your emailing list explaining to them how your products or services can benefit them while addressing them specifically, provide personal explanations and walkthroughs, send prospects direct messages containing a personalized video that is inviting them to check out your website, provide personalized promotions and customer support and so much more.

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To learn more about the other ways you can utilize BHuman.ai visit our site at BHuman.ai. You can also contact us at info@bhuman.ai and we will be happy to inspire you in all the ways you can use BHuman.ai to improve your marketing efforts. Sign up for our platform today at  BHuman.ai.

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