What Is Influencer Marketing and Why Is It Important?

Influencer marketing is a marketing technique that has been around for decades. But with the advent of social media, this technique has grown in popularity and effectiveness. Influencers can be anyone, from bloggers to celebrities. Companies that have used this form of marketing have found it to be an effective way of establishing brand awareness and increasing sales and revenue. In fact, according to Influencer Marketing Hub data, businesses are making $5.20 on average for every $1 spent on influencer marketing.

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Influencer marketing allows companies or brands to connect with people online and on social media through influencers who have a large audience and influence. They are usually considered experts in their field, whether it be beauty, fashion, cooking, sports, etc.

The psychology behind influencer marketing is quite simple - we trust the people we know and like, therefore we listen to their suggestions and opinions. Since influencers are seen as authority figures in their respective fields, people feel more comfortable following them. Influencers offer credibility to the brand, which can be especially difficult for a company without an established reputation. An influencer reaches a lot of people and has the ability to expose your product or service to new customers who may not have heard of you otherwise.

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How To Incorporate Influencer Marketing Into Your Strategy?

Before we start discussing types of influencer marketing, you have to know how to find the right influencer for your brand. It is important to find influencers who are relevant to your product but also provide added value by connecting with a large audience that may be interested in the product.

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Finding The Right Influencer

Plan your influencer strategy by identifying your target audience first. Who are the people you want to reach? What is their demographic? What are the characteristics of these groups? How will you measure success? And what kind of content do they like to see from a certain brand or company in particular?

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Next, create a list of potential influencers who have experience with your niche. Once you've identified who your influencers are, scope out their social and marketing accounts. Check out the number of followers and friends each social media account has. Then take into account how active they are (the number of posts uploaded per week) and how many likes each post receives. It is also always good to determine if there is anything that has been working well for them. Find out if they've had any recent successes or failures that might be relevant to your business goals.

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To conclude your influencer search, you have to melt your findings in a pot and contact the influencers that are both right for your target demographic and have enough reach for your desired outcomes. If they are willing to partner, that means it's time to choose what kind of content you would like to partner in.

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Types Of Influencer Marketing

There are many different ways to do influencer marketing, such as product reviews, sponsored posts and giveaways, or partnering with influencers on a product launch or campaign. All of these forms will usually include the brand providing the influencer with a product in the form of a coupon or voucher for them to use on their blog or YouTube channel. This way, it's not just another product that appears on their website without any mention of the sponsor, and there is no explicit advertisement.

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Product Review:‍

Product review is content that examines the benefits and downsides of a specific product or service. For this type of content, a brand usually sends an influencer some products, and the influencer reviews them on their channel.

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Sponsored Posts:

‍Sponsored posts are what most people think of when they think of influencer marketing. The sponsored post will usually be done by an influencer who is brought on board to promote a company's product, service, or cause. Sponsored posts can take a number of forms and have various purposes, such as brand awareness, sales promotion, or customer acquisition.

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Giveaways:‍

Giveaways are a great way of gaining brand awareness through influencers as it allows the audience of the influencer to be informed about your products while also giving them the possibility of earning said products.

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Launch and Campaign Partnerships:‍

Launch and campaign partnerships are more similar to advertisements where the influencer talks about the product in a more advertorial manner.

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Cloning Celebrities With BHuman.ai

Now forget all the influencer marketing methods we have mentioned and imagine this: you receive an email from your favorite fitness influencer addressing you directly. They tell you about this new fitness clothing brand they are working with and that they think you would love their new collection. They send you a promo code to get a discount on your purchase too. They thank you by name for being a supporter and for taking the time to check out their video. Now imagine your celebrity crush, the public figure that you admire, or your favorite character from that one show.

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BHuman.ai makes this a reality. Our platform allows you to create personalized videos at scale by spending the time and effort it takes to create just one. That is, a single influencer video can be personalized for hundreds of thousands of people! Our AI technology does the hard work for you, allowing you to personalize your communication efforts even on massive scales so that you can provide all of your customers with the care and attention they deserve.

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On top of influencer marketing videos, you can also send personalized videos to your email list explaining to them how your products or services can benefit them while addressing them specifically, provide personal explanations and walkthroughs, send prospects direct messages containing a personalized video that invites them to check out your website, provide personalized promotions and customer support, and so much more.

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Sign up for our platform today to start creating personalized videos for free!

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To learn more about the other ways you can utilize BHuman.ai, visit our site at BHuman.ai. You can also contact us at don@bhuman.ai and we will be happy to inspire you with all the ways you can use BHuman.ai to improve your marketing efforts.